THE BRIEF:
A new theme and a redesign of a simple site making the brilliant products and pictures front and centre. Collections, features, recipes, faqs! So much information at a users fingertips and now it is so much easier to find and much nicer to look at & read. We separated out the big blocks of text to make them easier to digest – which also meant we could get some of the lovely images featured. Finally, we took some of the fab character illustrations and popped them around the site (including the favicon) to add an element of fun to this kids product!